Metrics related to Custom Viewability and IVT Categories are not accredited by the Media Rating Council.
Impressions, Views and related metrics for Mobile ads are under audit by the Media Rating Council for accreditation at this time.
Effective March 2nd, comScore has enhanced its process for the identification and filtration of Invalid Traffic (IVT).
On March 27th, 2017, comScore is beginning to migrate alerting and blocking specifically around pornographic materials from the original “affinity” crawler to its proprietary content classification engine. We generally expect this to have minimal impacts.
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