Metrics related to Custom Viewability and IVT Categories are not accredited by the Media Rating Council.
Impressions, Views and related metrics for Mobile ads are under audit by the Media Rating Council for accreditation at this time.
Effective April 3rd, comScore has enhanced its process for the identification and filtration of Invalid Traffic (IVT).
All data from April 18 onwards is now available. April 18 – April 27 had experienced a data delay. This delay is now rectified and had no impact on data retention.
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