The objective for most publishers is to drive higher CPMs from their advertisers while also guaranteeing safety to viewers of their site. AdXpose® is able to deliver on this promise by delivering agencies and advertisers safe, transparent, high quality sites that removes the risk premium frequently associated with media buying. As a result, advertisers working with the AdXpose® platform are willing to pay higher CPMs in exchange for the added safety and transparency offered by knowing where ALL of their ads are showing up.

AdXpose® provides Publishers the ability to:

• Generate higher CPMs from advertisers willing to pay a “safety” premium
• Verify campaign placements and IO conditions
• Ability to make real-time decisions on advertising placement and performance
• Optimize CPMs based on key engagement and performance metrics across various site placements
  (proving performance on below the fold placement, a-b testing, etc.)

Key Capabilities for Publishers with Multiple Sites:

• Reach: domain-level transparency—multiple levels
• Placement: above/below the fold
• Ads in view, never seen, scrolled to
• Potential click/impression fraud
• Page Content
• Creative: heatmapping, engagement
• Geographic distribution
• URL screen-captures

Key Benefits:

• Browser-based tools/data export for 24/7 access
• No-Pixel process. No interference with your tags
• Rules-based alerts and reporting options
• Higher CPMs