About AdXpose®

The primary questions most online advertisers have on their minds today are:

Safety +

Today’s advertisers are looking for both verification and optimization of their online banner campaigns. And because domain verification, impression fraud, click fraud and ad blocking is only a part of the equation for a successful campaign (which AdXpose® offers), AdXpose® also helps advertisers look beyond just impressions and clicks and into creative engagement, and domain, demographic, category, adjacency performance information. This leads to more traffic to good placements, less to poor placements.

With this transparency and visibility converted into actionable information, customers can see what’s working and what's not, where to focus their efforts on campaigns, and even which messages are receiving the most reader interest and engagement.

AdXpose® Offers:

Domain Verification	Ad Engagement
Placement Verification	Fraud Detection
Geographic Verification	Ad Blocking
Demographic Verification	Reporting Portal
Category Verification	API
Adjacency Verification

How it Works

AdXpose® puts tools into media management's hands to better verify online ad placement, performance, and viewership:

With AdXpose® marketers, brands, agencies, and media operations professionals are able to:

• Guarantee their brands are appearing only on appropriate sites, in a 100% safe and approved manner, and in compliance with insertion order, legal, and other brand requirements
• Maximize campaigns by rooting out non- and under-performing sites and creative, and ensure more effective ad placements that result in less wasted budget
• Diagnose and solve placement, quality, or site specific issues simply and quickly
• Measure and analyze creative awareness (engagement statistics) that shows how consumers are engaging with campaigns

• Track and view Campaign Verification and Optimization based on: Domain, Placement, Geographic, Demographic, Category, and Adjacency verification, Engagement, and Impression/Click Fraud detection
• Ensure Publisher accountability and that advertisers' messages are being delivered to the right sites
• Program alerts in order to proactively manage ad optimization and set actionable actions through real-time reporting
• Set Ad Blocking to ensure that once identified, segments of trafficking can be disabled until the trafficking partner identified by AdXpose® as responsible for the traffic is able to enforce a change or be eliminated